james b. mcmillan Essay - 676 Words

James B. McMillan was about 5 when he saw the Ku Klux Klan horsewhip his mother. It was supposed to deter any other blacks who might be tempted to stand up for themselves. But McMillan was not deterred. He got angry and stayed that way long enough to overturn the Jim Crow policies that once earned Las Vegas the name quot;The Mississippi of the West.quot; McMillan, a Las Vegas dentist and former president of the local NAACP, was born in 1917 in the actual Mississippi, where the whipping occurred. The vet also had a daughter by marriage to a white woman. This daughter resembled McMillans light-skinned mother, Rosalie McMillan, and these half-sisters were friendly with one another. One day Rosalie was in a downtown five-and-dime where†¦show more content†¦His mother eventually married a man with the knack of making money -- in concrete, until the Depression crushed construction, and thereafter operating an illegal numbers game. McMillan was the only black player on the University of Detroit football team. Teammates accepted him, but in his junior year the school administration kicked him off the team and revoked his athletic scholarship for dating a white girl. He paid for the rest of his education by working in an auto factory. He entered dental school in 1941. When World War II broke out McMillan and many other dental students were deferred from active duty. After graduation in 1944 he practiced dentistry in the U.S. Army, and rose to the rank of captain. He was also arrested for refusing to move to the back of an Army bus and getting into a fight with the driver who tried to throw him off. But his one night in the brig resulted in victory. The base commander brought the whole camp to attention and announced: quot;As long as I am in command here, this type of thing will not happen. There will be no difference in races.quot; McMillan served again during the Korean War, after the services were integrated. He set up private practice in Detroit, and became friends with Dr. Charles West, a black medical doctor in the same neighborhood. West married a showgirl and began commuting to the West Coast, where his new wife was working, and once happened to take an alternate route through LasShow MoreRelatedEssay on Terry McMillans Women1637 Words   |  7 PagesTerry McMillans Women      Ã‚  Ã‚  Ã‚  Terry McMillan grabs her audiences attention by filling her books with romance, tension, and sex:   ...its the roiling currents among family, friends and lovers that McMillan is most comfortable writing about (Skow 77).   Her customary characters are strong African-American women who are well off; many have jobs, families, and security.   Although these women seemingly have all these necessities, they long for more.   As they experience life, they embark on anRead More Critical Analysis of Group Work Essay example1637 Words   |  7 Pagesand trying to find a compromise. 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Ferguson had held several recent meetings with Logan Chen, division VP of marketing, and his product managers, for their views on this issue. She had also had similar meetings with Ross McMillan, division VP of sales, and several of his key account managers. Chen and his staff felt strongly that reducing trade discounts to pay for marketing-controlled, consumer-oriented MDF, coupled with additional consumer-targeted marketing programs, wasRead MoreSolution Manual, Test Bank and Instructor Manuals34836 Words   |  140 PagesFinancial Analysis in the Hospitality Industry_Johnathan Hales,Hubert B. Van Hoof (IM+TB) Accounting Business Reporting for Decision Making, 4th Edition_Jacqueline Birt, Keryn Chalmers, Albie Brooks, Suzy Byrne, Judy Oliver (ISM+TB) Accounting Concepts and Applications, 10th Edition_W. Steve Albrecht, James D. Stice, Earl K. Stice, Monte R. Swain (SM+IM) Accounting Concepts and Applications, 11th Edition_W. Steve Albrecht, James D. Stice, Earl K. Stice, Monte R. Swain (SM+IM ) Accounting ConceptsRead MoreAn American Tragedy and the Futility of the American Dream3919 Words   |  16 Pageswith little respect and no possessions. br brUntil his last months, Clyde has no morals. He wastes 20 years chasing windmills. Then, in jail, with less than one year to live, he is forced to give up his chase. When the caring, friendly Reverend McMillan befriends Clyde, both of them discover God. Confession, Clyde feels, will save his soul. (Ironically, it takes his life.) He instantly has morals; when he reads the Bible and prays, he accepts and copes with his failure and guilt. br brFrom anRead MoreGrading System Rationale6250 Words   |  25 Pagessome educators distinguish between grades and marks, most consider these terms synonymous. Both imply a set of symbols, words, or numbers that are used to designate different levels of achievement or performance. 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The Crucible Conformity Essay - 1041 Words

Conformity is a belief that has conflicted people since the beginning of time. Conformity is the inner feeling that will make you second guess everything you do: should I go to my friends party or should I resist temptation and stay home and study, should I change my beliefs or stand alone in the crowd. Conformity is all around you and it is up to you to make the right choices. In Arthur Miller’s 1953 drama, The Crucible, Miller uses conformity by forcing the people of Salem to choose between being an outcast or being accepted but forced to live a life not true to themselves. Conformity plays a key role in the play because it shows the reader that everyone is hiding something and it gives a deeper meaning to some of the characters†¦show more content†¦Mrs. Putnam used fear to conform everyone’s thought’s towards Tituba. In a similar situation, Abigail was peer pressing the girls into turning against Tituba. â€Å"She sees nothing. Abigail and all the girls: are transfixed. Abby, you must! Mary Warren: to all the girls I’m here, I’m here. Girls: I’m here I’m here† (Miller 127). The girls were being peer pressured into believing that Tibia was evil and the root of their problems. Lastly, in the beginning of the play, you see how easy it is to convince someone and wrongly judge them as Abigail did to Tituba. â€Å"ABIGAIL: She sends her spirit on me in church; she makes me laugh at prayer! PARRIS: She have often laughed at prayer! ABIGAIL: She comes to me every night to go and drink blood! TITUBA: You beg me to conjure! She beg me make charm ABIGAIL: Don t lie! (To Hale:) She comes to me while I sleep; she s always making me dream corruptions! TITUBA: Why you say that, Abby? ABIGAIL: Sometimes I wake and find myself standing in the open doorway and not a stitch on my body! I always hear her laughing in my sleep. I hear her singing her Barbados songs and tempting me with TITUBA: Mister Reverend, I never HALE, resolved now: Tituba, I want you to wake this child. TITUBA: I have no power on this child, sir. HALE: You most certainly do, and you will free her from it now! When did you compact with the Devil? TITUBA: I don t compact with no Devil!.† You can tell from this quote that AbigailShow MoreRelatedEssay On Conformity In The Crucible988 Words   |  4 Pagesplay, The Crucible; a story of the Salem Witch Trials of 1692. In this case, because people conformed to what people around them were saying and doing--accusing people of witchcraft and executing them--twenty two lives were lost. After considering how the events of The Crucible portray conformity and the place in society conformity occupies, it becomes quite clear that conformity, while it has it virtues, can result in many societal issues that can be easily addressed. 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Carthaginian Empire Free Essays

Abstract The Cartage Empire was formed in 814 B. C. According to legend, this was when Princess Dido, of Tore fled from her home, current day Lebanon. We will write a custom essay sample on Carthaginian Empire or any similar topic only for you Order Now This was to escape from the clutches of her brother Pygmalion who had killed her husband, heir to the throne of Tore after her father died. She fled across the Mediterranean with some citizens of Tore and landed at the tip of Northern Africa, Cartage or current day Tunisia. There, she saw that Cartage was almost like an island Jutting out into the Mediterranean, with 2 inlets on either side. It had natural defenses, Just like Tore, Dido’s homeland. This was the reason why Princess Dido chose this as the place for her new city, Cartage. Thus, Cartage was founded. By 500 BC, It had become a major Mediterranean power establishing colonies in Corsica, Pizza, North Africa, The Ballerina Islands and Sardinia. It had a population of over 300 000. Its reign started to decline when Hannibal lost the 2nd Punic War. Therefore, we will be focusing on the time period starting from 500 BC till the end of the 2nd Punic War (202 SC). Under Commerce, we are focusing on international trade (trade between The Cartage Empire, North Africa and other cities of the Iberian Peninsula) and how it became an international metropolis due to its strategic location near the Mediterranean trade routes. Under Conflict, we are focusing on military (advanced navy) and territorial expansion (Punic Wars). We will be focusing on Cartage’s advanced shipbuilding techniques and how they managed to hold their own against a bigger and stronger enemy (Rome) during the 2nd Punic War. Under Culture, we are focusing on religion and practices. The Carthaginian worshipped most of the gods that were worshipped y the Phoenicians. Also, they had practices like killing their own children. Under Community, we are focusing on government. The government of Cartage was an oligarchic republic, which relied on a system of checks and balances and ensured a form of public accountability. Our hypothesis is that the extent of the Carthaginian Navy and weaponry managed to hold up a superior empire, namely the Romans, for such a long time. We intend to prove that our hypothesis is true. Community Introduction In this portion we will be talking about Carthaginian government and governing styles. Aristotle himself ranks this republic as one of the best and as an example for all to follow. He says this due to the fact that from Cartage’s formation to his time, no considerable sedition had disturbed the peace, nor had any big tyrant arisen. Therefore, let us take a closer look at Cartage’s government and governing style. Government The government of Cartage was made of 3 main authorities. They were the 2 supreme magistrates called suffers, 600 people in the senate and the common public. The suffers played the role of king, dictator and consul. They were elected annually from the most wealthy and influential families. These suffers were empowered to elect the senate and presided over them. One example of a successful this dynasty and brought much success to the Carthaginian through their countless victories against Rome which allowed Cartage to sustain itself as their offensive nature delayed Romeos invasion into Cartage. The senate formed the very soul of the government and were honored on basis of their age, experience, birth, riches, and most importantly their merit. Public Involvement in Politics When there was no clear majority in the number of votes, the matter was brought to the people of the public. This can be seen as an effective way to crush factions, produce harmony and to enforce and corroborate good counsel. As a result of this, the Carthaginian forces could be funneled into the war efforts instead of busying themselves with major internal conflicts. Their people had confidence in the government, therefore there were no major rebellions during the Cartage golden era. Disadvantages Although Cartage’s government had many advantages, no government is perfect. The Cartage government had two big flaws. Firstly, the government invested the same person with different employments. However, this is highly prejudicial to the community. Bestowing too many responsibilities on one person makes him proud and dazzles him, while making other people Jealous. This might have been so in the case of the Ammonias as Hannibal controlled the army and his family were part of the suffers and the senate. Secondly, the senate was chosen on base of birth while the suffers were chosen on base of wealth. Therefore, poverty may exclude people with enormous merit. This is considered as a great evil in a government as virtue is wholly disregarded while money is all prevalent. Conclusion The well- organized oligarch republic of Cartage helped to maintain peace and stability within the empire so that more attention could be given to further ventures to expand the empire instead of focusing too much on internal problems. Culture The culture of the Carthaginian was very much like their ancestors the Phoenicians. Like every ancient city, Cartage had a large number of gods and goddesses. Also, they were notoriously known for child- sacrifice. Gods and Goddesses The chief god of the Carthaginian was Baa’ al Hammond while their deity of protection was Maltreat. Baa’ al Hammond and Tania were considered as the supreme divine people. Most gods of Cartage came from their predecessors, the Phoenicians. Therefore, culture was not a defining feature of Cartage, though it helped to unify the people. Surviving Punic texts give a detailed description of the temples present in Cartage. They say that there was a well-organized caste of temple priests and acolytes performing various duties for a variety of prices. Child Sacrifice debate about whether child- sacrifice is mere propaganda or true. Urns taken from these sites have shown to contain ashes of footsies, newborn children and bones of young sheep and goats. These children were sacrificed to their chief god Baa’ al Hammond to help them win the various wars that they participated in. Conclusion In conclusion, the religion of Cartage was not an important factor to its success. The gods and goddesses of Cartage brought hope and security to the people. Each god had a specific role to play be it war, agriculture or rain. The people regarded their gods highly and this can be seen in their coins as they depict their most common god, Tania. The gods and goddesses of Cartage brought hope and security to the people. Each god had a specific role to play be it war, agriculture or rain. The people regarded their gods highly and this can be seen in their coins as they depict their most common god, Tania. Commerce Commerce, for Cartage was its occupation and the very reason why its army and Ana were so powerful. It formed Cartage’s greatest strength and was the chief support of the commonwealth. Cartage’s commerce flourished as it was situated in the centre of the Mediterranean, stretching out wide. Cartage trade took place all over the world, and they traded in a huge variety of goods. Strategic Location Cartage was located in the centre of the Mediterranean and its colonies spread both east and west. Therefore, it made trade with both Africa and Europe easier. Also, due to Cartage’s formidable harbor containing more than 70 commercial ships, it was the best way for Cartage to sail to other parts of the Mediterranean and also Europe to trade. Goods Bought and Sold The Carthaginian sailed to all countries to buy the superfluities of every nation and sold these goods to fulfill the wants of other nation. From Egypt the Carthaginian bought fine flax, paper, corn, sails, and cables for ships. From the coast of the Red Sea they bought spices, frankincense, perfumes, gold, pearls and other precious stones. From Tore and Phoenicia, they bought purple and scarlet, rich stuffs, tapestry, costly furniture and exquisite works of art. They brought back from the western world in exchange for all these luxurious items, iron, tin lead and copper. In thus doing so, Cartage became the lord of the seas and sort of the agents of all nations and held east, west and south together. Limitations However, there was a problem with this arrangement. Once Cartage lost control of islands such as Sicily and Sardinia to Rome, they were not able to conduct maritime trade, which was their primary source of income. Thus they were not able to support the vast expenses incurred by the Carthaginian army. Conclusion In conclusion, we can see that Cartage’s commercial activities were their primary source of income and enabled them to wage such prolonged wars against an equally if not stronger opponent, the Romans. However, due to their lack of diversity and flexibility and adapting to changing times, they were not able to conduct trade for an extended period of time. This eventually led to their downfall. The mighty forces of the Carthaginian army were constantly locking horns with other forces in and around the Mediterranean. The lure of the control of trade in the Mediterranean would ultimately lead to Cartage’s untimely demise at the hands of the Romans in the third and final Punic War. Harbor The most magnificent aspect of Cartage was its harbor named Cotton. It was what Cartage was all about; its heart. The harbor had a common entrance from the sea which was 70 Ft wide and could be closed with iron chains. Inside these chains, there were 2 harbors, one commercial and the other military. Firstly, its large harbor was able to store the huge warships whose design the Carthaginian took from Greece during the 1st Punic War. These warships helped the Carthaginian to gain an upper hand over the Romans until the Romans stole the design of these warships and improved them to ultimately defeat the Carthaginian. Secondly, Cotton helped house warships and could dock a maximum of 220 warships. This ensured that Cartage will be ready for battle and its army was always prepared. Having a large naval base would cause other countries to be intimidated and prevent them from attacking Cartage. The Battle of Canaan In the spring of BBC, Hannibal moved from his camp at Geranium and occupied the detailed of a town called Canaan. He planned to attack Canaan so as to be one step closer to his dream of crushing the Roman Empire. Hannibal used a superior strategy against the Roman’s strategy of weakening the centre and in a fast and furious bloodbath, The Carthaginian defeated the Romans in a few hours. He faced off against the Romans with an army of 50000 and he was met by a roman army on the fields of battle numbering roughly 76000. The death toll slowly rose as the day wore on . Thus, Hannibal won the Battle of Canaan. Significance of Canaan Canaan was storehouse for grains such as corn. These grains were then delivered to the frontline of the army as and when needed. Although the town itself had been destroyed in the past few years, its capture caused huge commotion in Rome. This was because they not only lost the stores but also the fact that Canaan commanded the surrounding districts. Thus by conquering Canaan, Hannibal disadvantaged Rome in two ways. Firstly, the army that Rome sent to face Hannibal was the biggest they ever did and when they lost 80% of their army, it made a huge dent in their forces. This bought time for Cartage to rethink their strategy and reorganize their roofs. Secondly, by cutting off food supply to the frontline, the Roman army would be short of food and thus not at full strength. This presented another window of opportunity for Hannibal to strike. Another important factor was that Hannibal was able to capture Roman troops and get intelligence about the Roman strategy. In conclusion, we feel that conflict was extremely important in sustaining as going offensive on Rome prevented Rome from invading and destroying Cartage much earlier. Conflict was also major as it brought wealth to Cartage and enabled them to strengthen their military even more. Community, culture, commerce and conflict. All four define a nation in one way or another across the continents. Conflict, in this case, has been the defining factor in Cartage’s history. It changed the way Cartage was looked upon by the world by proving itself to be a force to be reckoned with. Besides a certain amount of aesthetic value for Cartage, conflict also served to extend Cartage’s reach down in to Africa as well as territories encompassing the Mediterranean Sea. This can be seen by their rate of territorial expansion. In a matter of a few hundred years, they had grown into n empire that could only be outmatched by Rome, and had a military harbor to be like no other. Their generals and weaponry was of high quality, seen by their bronze battering ram- like warship during the 1st Punic War. They also had clever and strategic generals like Hazardous, Whimsical, Hanna and of course Hannibal. Therefore, it can be seen that Cartage’s reason for success was its military strength and prowess. Although they were extinguished in the end, they will always be remembered as the Lord of the Seas and as the only empire to outmatch Rome. How to cite Carthaginian Empire, Papers

Marketing Strategy and Plan Porter

Questions: 1. Porter (1985) suggests that there are two essential routes to achieving long term superior performance: to be the lowest cost producer, or to differentiate products/services in such a way as to offer consumers greater added value in comparison with competitors. Discuss and evaluate this contention, and the role of marketing in creating added value? 2. Kotler and Armstrong (2012, p. 267) describe brand equity as the differential effect that knowing the brand name has on customer response to the product and its marketing. With reference to Apple Inc. critically analyse the strategies that have been employed to create brand equity? Answers: 1. As mentioned in the given statement, Porter was of the belief that there exist two ways of achieving consistently high performance; one is by lowering cost producer and another is by differentiating products as well as services in a manner so as to add value to customers as compared to its rivals. This requires much analysis and discussion to reveal out the true marketing phenomenon. Porter has emphasized greatly upon the need to provide value to customer products and services. His analysis on value chain seeks to understand the organizational activities and relating them to competitive positioning(Raizada and Pall, n.d.). Value chain analysis depicts all organizational activities and corresponding competitive potentials of an organization. It seeks to evaluate what value is associated with products and services by each set of activities. Porter had based this idea upon the perception that a firm is much more than a mere compilation of equipment, machineries, finance and labor. When these factors are arranged in proper systematic manner, then it would enable production of such goods or services that customers would be highly motivated to pay more for something valuable (Ouzrout et al., 2009). He argued that being able to conduct specific activities as well as to manage associations amidst all the activities is itself a major source of competitive advantage. He ha s distinguished primary activities as well as support activities, whereby primary activities relate with the delivery of products or services. These may be grouped into areas such as operations, inbound logistics, outbound logistics, sales, marketing and services (Roll, 2006). Each such activity is related to support activities that enhance effectiveness. Support activities involve technological advancement, procurement, infrastructure, human resource management, etc. Sources: (Kusno, Radityani and Kristanti, 2007) Some thinks about the relation between activities the relations are keys to achieve collaborated success. The links are flowing of goods and services, information, and even systems as well as processes to accommodate activities. The significances may be best understood with instances (Uggla, 2004). If only marketing and sales department generates sales forecasts for henceforth period to various other departments at proper time and with increased accuracy, then procurement would capably order required material within correct date (Leiser, 2004). Also, only if the procurement does effective job as well as forwards information towards inbound logistics, then only operations would schedule production process effectively to guarantee delivering products timely and safely as designed by marketing. As a result, links relate to cooperation as well as flowing of information amidst activities of value chain system. In almost every industry, it is in fact unusual that a firm performs all activities simultaneously to deliver services or products to end customers. Often, firms refer to elements of a value system or that of supply chain. So, analyzing value chain need to cover the entire system of value in operations. Within this system, only a certain level of profit margin is existent. It refers to the distinction amidst the final cost the customer would pay as well as that of the sum of incurred costs aligned to production(Lieven et al., 2014). It relies upon the structure of value system, in what manner the profit margin gets distributed across producers, suppliers, customers, distributors, and others involved in the system. Each of the members would utilize market position as well as power of negotiation for acquiring increased proportion of profit margin(Srivastava, 2009). However, elements of value system may cooperate for enhancing efficiency as well as reducing costs for achieving increase d margin to benefit most. Porters Value Chain Analysis for McDonaldss Sources: (Madhavaram, Badrinarayanan and McDonald, 2005) 2. As mentioned, above discussion on Porters suggestion regarding adding of values to organizational activities may be compared and contrasted with that of principles laid by Kotler and Armstrong. They have referred to the concept of brand equity as the differentiated factor of knowing customer responses of brand name towards product as well as their marketing. Brand equity refers to depicting value carried in a brand name, depending upon the notion that owner of a reputed brand name may generate increased profit margins from products having recognized brand name as compared to that having less-known brand name (Bala and Gupta, 2012). It is because customers of the present century go with all the pomp and reputation of companies. They prefer consuming those products more that have increased market reputation or recognition. Brand name conveys much information about the products or services. It is convenient to remember as well as recall by customers. It even suggests product offerings by the company (Vereshchagin, 2006). For instance, KFC or Kentucky Fried Chicken conveys information about its products. Sources:(Dwivedi and Merrilees, 2011) One such instance can be that of the brand Apple. Apple is not just a Company but it is perceived as the most prestigious brand. It is directly related with the personality factor of customers. Apple is believed to possess an innovative strategy of brand equity which emphasizes upon human emotions. The very basic feeling is that how Apple products make customers feel and what is experienced by them (Fearne, Garcia Martinez and Dent, 2012). The brand personality is largely about lifestyle, liberty, imagination, innovation, hopes, dreams, aspirations and passion. All these are achieved with the help of technology and its advancements. The brand focuses upon simplicity with no complex element involved into its processes and create sustainable connection with its customers. The brand of Apple is not only close with its clients; it is widely loved along with a strong communal sense amidst customers using its main products. Customer franchise as well as brand equity that the Company embodies is quite strong. The increasing popularity of the brand amidst its customers is due to the preferences of customers (Jones, 2005). It even enabled the brand to sustainably maintain effective pricing as compared to its competitors. Although the brand has premium price, yet it would never lose its market grip since its products maintain high quality. This keeps the brand equity intact. The brand thoroughly understands every aspect of marketing and that of customer experience which is reinforced time and again. It has significantly expanded as well as enhanced its abilities to distribute by opening numerous retail stores across important cities around the globe. These stores provide prospective customers with direct experience of brand values (Kim et al., 2011). The visitors of Apple stores experience a null-pressured, stimulating environment to discover more about Apple, trying out various products, get trained and informed about products, etc. The retails are highly cooperative, informative, enthusiastic, and helpful towards every customer or visitor (Shamma and Hassan, 2011). Hence, the overall experience refers to the inclusiveness of community which understands about effective technology and how it may benefit lives of customers. So the contrasting between Porters value chain and that of brand equity by Kotler and Armstrong would state that in value chain analysis, Porter had based this idea upon the perception that a firm is much more than a mere compilation of equipment, machineries, finance and labor. When these factors are arranged in proper systematic manner, then it would enable production of such goods or services that customers would be highly motivated to pay more for something valuable (Kim et al., 2012). He argued that being able to conduct specific activities as well as to manage associations amidst all the activities is itself a major source of competitive advantage. This concept deals with the internal operations and activities of an organization. On the other hand brand equity highlights more upon the recognition of brand names and utilities. The basic underlying principle is that customers increasingly prefer those products and services that possess high brand equity due to their quality and c ompetitive advantages (Severi and Ling, 2013). Brand equity refers to depicting value carried in a brand name, depending upon the notion that owner of a reputed brand name may generate increased profit margins from products having recognized brand name as compared to that having less-known brand name. For instance, Apple is believed to possess an innovative strategy of brand equity which emphasizes upon human emotions (Kumar and Hansted Blomqvist, 2004). 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