james b. mcmillan Essay - 676 Words

James B. McMillan was about 5 when he saw the Ku Klux Klan horsewhip his mother. It was supposed to deter any other blacks who might be tempted to stand up for themselves. But McMillan was not deterred. He got angry and stayed that way long enough to overturn the Jim Crow policies that once earned Las Vegas the name quot;The Mississippi of the West.quot; McMillan, a Las Vegas dentist and former president of the local NAACP, was born in 1917 in the actual Mississippi, where the whipping occurred. The vet also had a daughter by marriage to a white woman. This daughter resembled McMillans light-skinned mother, Rosalie McMillan, and these half-sisters were friendly with one another. One day Rosalie was in a downtown five-and-dime where†¦show more content†¦His mother eventually married a man with the knack of making money -- in concrete, until the Depression crushed construction, and thereafter operating an illegal numbers game. McMillan was the only black player on the University of Detroit football team. Teammates accepted him, but in his junior year the school administration kicked him off the team and revoked his athletic scholarship for dating a white girl. He paid for the rest of his education by working in an auto factory. He entered dental school in 1941. When World War II broke out McMillan and many other dental students were deferred from active duty. After graduation in 1944 he practiced dentistry in the U.S. Army, and rose to the rank of captain. He was also arrested for refusing to move to the back of an Army bus and getting into a fight with the driver who tried to throw him off. But his one night in the brig resulted in victory. The base commander brought the whole camp to attention and announced: quot;As long as I am in command here, this type of thing will not happen. There will be no difference in races.quot; McMillan served again during the Korean War, after the services were integrated. He set up private practice in Detroit, and became friends with Dr. Charles West, a black medical doctor in the same neighborhood. West married a showgirl and began commuting to the West Coast, where his new wife was working, and once happened to take an alternate route through LasShow MoreRelatedEssay on Terry McMillans Women1637 Words   |  7 PagesTerry McMillans Women      Ã‚  Ã‚  Ã‚  Terry McMillan grabs her audiences attention by filling her books with romance, tension, and sex:   ...its the roiling currents among family, friends and lovers that McMillan is most comfortable writing about (Skow 77).   Her customary characters are strong African-American women who are well off; many have jobs, families, and security.   Although these women seemingly have all these necessities, they long for more.   As they experience life, they embark on anRead More Critical Analysis of Group Work Essay example1637 Words   |  7 Pagesand trying to find a compromise. 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Ferguson had held several recent meetings with Logan Chen, division VP of marketing, and his product managers, for their views on this issue. She had also had similar meetings with Ross McMillan, division VP of sales, and several of his key account managers. Chen and his staff felt strongly that reducing trade discounts to pay for marketing-controlled, consumer-oriented MDF, coupled with additional consumer-targeted marketing programs, wasRead MoreSolution Manual, Test Bank and Instructor Manuals34836 Words   |  140 PagesFinancial Analysis in the Hospitality Industry_Johnathan Hales,Hubert B. Van Hoof (IM+TB) Accounting Business Reporting for Decision Making, 4th Edition_Jacqueline Birt, Keryn Chalmers, Albie Brooks, Suzy Byrne, Judy Oliver (ISM+TB) Accounting Concepts and Applications, 10th Edition_W. Steve Albrecht, James D. Stice, Earl K. Stice, Monte R. Swain (SM+IM) Accounting Concepts and Applications, 11th Edition_W. Steve Albrecht, James D. Stice, Earl K. Stice, Monte R. Swain (SM+IM ) Accounting ConceptsRead MoreAn American Tragedy and the Futility of the American Dream3919 Words   |  16 Pageswith little respect and no possessions. br brUntil his last months, Clyde has no morals. He wastes 20 years chasing windmills. Then, in jail, with less than one year to live, he is forced to give up his chase. When the caring, friendly Reverend McMillan befriends Clyde, both of them discover God. Confession, Clyde feels, will save his soul. (Ironically, it takes his life.) He instantly has morals; when he reads the Bible and prays, he accepts and copes with his failure and guilt. br brFrom anRead MoreGrading System Rationale6250 Words   |  25 Pagessome educators distinguish between grades and marks, most consider these terms synonymous. Both imply a set of symbols, words, or numbers that are used to designate different levels of achievement or performance. 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The Crucible Conformity Essay - 1041 Words

Conformity is a belief that has conflicted people since the beginning of time. Conformity is the inner feeling that will make you second guess everything you do: should I go to my friends party or should I resist temptation and stay home and study, should I change my beliefs or stand alone in the crowd. Conformity is all around you and it is up to you to make the right choices. In Arthur Miller’s 1953 drama, The Crucible, Miller uses conformity by forcing the people of Salem to choose between being an outcast or being accepted but forced to live a life not true to themselves. Conformity plays a key role in the play because it shows the reader that everyone is hiding something and it gives a deeper meaning to some of the characters†¦show more content†¦Mrs. Putnam used fear to conform everyone’s thought’s towards Tituba. In a similar situation, Abigail was peer pressing the girls into turning against Tituba. â€Å"She sees nothing. Abigail and all the girls: are transfixed. Abby, you must! Mary Warren: to all the girls I’m here, I’m here. Girls: I’m here I’m here† (Miller 127). The girls were being peer pressured into believing that Tibia was evil and the root of their problems. Lastly, in the beginning of the play, you see how easy it is to convince someone and wrongly judge them as Abigail did to Tituba. â€Å"ABIGAIL: She sends her spirit on me in church; she makes me laugh at prayer! PARRIS: She have often laughed at prayer! ABIGAIL: She comes to me every night to go and drink blood! TITUBA: You beg me to conjure! She beg me make charm ABIGAIL: Don t lie! (To Hale:) She comes to me while I sleep; she s always making me dream corruptions! TITUBA: Why you say that, Abby? ABIGAIL: Sometimes I wake and find myself standing in the open doorway and not a stitch on my body! I always hear her laughing in my sleep. I hear her singing her Barbados songs and tempting me with TITUBA: Mister Reverend, I never HALE, resolved now: Tituba, I want you to wake this child. TITUBA: I have no power on this child, sir. HALE: You most certainly do, and you will free her from it now! When did you compact with the Devil? TITUBA: I don t compact with no Devil!.† You can tell from this quote that AbigailShow MoreRelatedEssay On Conformity In The Crucible988 Words   |  4 Pagesplay, The Crucible; a story of the Salem Witch Trials of 1692. In this case, because people conformed to what people around them were saying and doing--accusing people of witchcraft and executing them--twenty two lives were lost. After considering how the events of The Crucible portray conformity and the place in society conformity occupies, it becomes quite clear that conformity, while it has it virtues, can result in many societal issues that can be easily addressed. 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Carthaginian Empire Free Essays

Abstract The Cartage Empire was formed in 814 B. C. According to legend, this was when Princess Dido, of Tore fled from her home, current day Lebanon. We will write a custom essay sample on Carthaginian Empire or any similar topic only for you Order Now This was to escape from the clutches of her brother Pygmalion who had killed her husband, heir to the throne of Tore after her father died. She fled across the Mediterranean with some citizens of Tore and landed at the tip of Northern Africa, Cartage or current day Tunisia. There, she saw that Cartage was almost like an island Jutting out into the Mediterranean, with 2 inlets on either side. It had natural defenses, Just like Tore, Dido’s homeland. This was the reason why Princess Dido chose this as the place for her new city, Cartage. Thus, Cartage was founded. By 500 BC, It had become a major Mediterranean power establishing colonies in Corsica, Pizza, North Africa, The Ballerina Islands and Sardinia. It had a population of over 300 000. Its reign started to decline when Hannibal lost the 2nd Punic War. Therefore, we will be focusing on the time period starting from 500 BC till the end of the 2nd Punic War (202 SC). Under Commerce, we are focusing on international trade (trade between The Cartage Empire, North Africa and other cities of the Iberian Peninsula) and how it became an international metropolis due to its strategic location near the Mediterranean trade routes. Under Conflict, we are focusing on military (advanced navy) and territorial expansion (Punic Wars). We will be focusing on Cartage’s advanced shipbuilding techniques and how they managed to hold their own against a bigger and stronger enemy (Rome) during the 2nd Punic War. Under Culture, we are focusing on religion and practices. The Carthaginian worshipped most of the gods that were worshipped y the Phoenicians. Also, they had practices like killing their own children. Under Community, we are focusing on government. The government of Cartage was an oligarchic republic, which relied on a system of checks and balances and ensured a form of public accountability. Our hypothesis is that the extent of the Carthaginian Navy and weaponry managed to hold up a superior empire, namely the Romans, for such a long time. We intend to prove that our hypothesis is true. Community Introduction In this portion we will be talking about Carthaginian government and governing styles. Aristotle himself ranks this republic as one of the best and as an example for all to follow. He says this due to the fact that from Cartage’s formation to his time, no considerable sedition had disturbed the peace, nor had any big tyrant arisen. Therefore, let us take a closer look at Cartage’s government and governing style. Government The government of Cartage was made of 3 main authorities. They were the 2 supreme magistrates called suffers, 600 people in the senate and the common public. The suffers played the role of king, dictator and consul. They were elected annually from the most wealthy and influential families. These suffers were empowered to elect the senate and presided over them. One example of a successful this dynasty and brought much success to the Carthaginian through their countless victories against Rome which allowed Cartage to sustain itself as their offensive nature delayed Romeos invasion into Cartage. The senate formed the very soul of the government and were honored on basis of their age, experience, birth, riches, and most importantly their merit. Public Involvement in Politics When there was no clear majority in the number of votes, the matter was brought to the people of the public. This can be seen as an effective way to crush factions, produce harmony and to enforce and corroborate good counsel. As a result of this, the Carthaginian forces could be funneled into the war efforts instead of busying themselves with major internal conflicts. Their people had confidence in the government, therefore there were no major rebellions during the Cartage golden era. Disadvantages Although Cartage’s government had many advantages, no government is perfect. The Cartage government had two big flaws. Firstly, the government invested the same person with different employments. However, this is highly prejudicial to the community. Bestowing too many responsibilities on one person makes him proud and dazzles him, while making other people Jealous. This might have been so in the case of the Ammonias as Hannibal controlled the army and his family were part of the suffers and the senate. Secondly, the senate was chosen on base of birth while the suffers were chosen on base of wealth. Therefore, poverty may exclude people with enormous merit. This is considered as a great evil in a government as virtue is wholly disregarded while money is all prevalent. Conclusion The well- organized oligarch republic of Cartage helped to maintain peace and stability within the empire so that more attention could be given to further ventures to expand the empire instead of focusing too much on internal problems. Culture The culture of the Carthaginian was very much like their ancestors the Phoenicians. Like every ancient city, Cartage had a large number of gods and goddesses. Also, they were notoriously known for child- sacrifice. Gods and Goddesses The chief god of the Carthaginian was Baa’ al Hammond while their deity of protection was Maltreat. Baa’ al Hammond and Tania were considered as the supreme divine people. Most gods of Cartage came from their predecessors, the Phoenicians. Therefore, culture was not a defining feature of Cartage, though it helped to unify the people. Surviving Punic texts give a detailed description of the temples present in Cartage. They say that there was a well-organized caste of temple priests and acolytes performing various duties for a variety of prices. Child Sacrifice debate about whether child- sacrifice is mere propaganda or true. Urns taken from these sites have shown to contain ashes of footsies, newborn children and bones of young sheep and goats. These children were sacrificed to their chief god Baa’ al Hammond to help them win the various wars that they participated in. Conclusion In conclusion, the religion of Cartage was not an important factor to its success. The gods and goddesses of Cartage brought hope and security to the people. Each god had a specific role to play be it war, agriculture or rain. The people regarded their gods highly and this can be seen in their coins as they depict their most common god, Tania. The gods and goddesses of Cartage brought hope and security to the people. Each god had a specific role to play be it war, agriculture or rain. The people regarded their gods highly and this can be seen in their coins as they depict their most common god, Tania. Commerce Commerce, for Cartage was its occupation and the very reason why its army and Ana were so powerful. It formed Cartage’s greatest strength and was the chief support of the commonwealth. Cartage’s commerce flourished as it was situated in the centre of the Mediterranean, stretching out wide. Cartage trade took place all over the world, and they traded in a huge variety of goods. Strategic Location Cartage was located in the centre of the Mediterranean and its colonies spread both east and west. Therefore, it made trade with both Africa and Europe easier. Also, due to Cartage’s formidable harbor containing more than 70 commercial ships, it was the best way for Cartage to sail to other parts of the Mediterranean and also Europe to trade. Goods Bought and Sold The Carthaginian sailed to all countries to buy the superfluities of every nation and sold these goods to fulfill the wants of other nation. From Egypt the Carthaginian bought fine flax, paper, corn, sails, and cables for ships. From the coast of the Red Sea they bought spices, frankincense, perfumes, gold, pearls and other precious stones. From Tore and Phoenicia, they bought purple and scarlet, rich stuffs, tapestry, costly furniture and exquisite works of art. They brought back from the western world in exchange for all these luxurious items, iron, tin lead and copper. In thus doing so, Cartage became the lord of the seas and sort of the agents of all nations and held east, west and south together. Limitations However, there was a problem with this arrangement. Once Cartage lost control of islands such as Sicily and Sardinia to Rome, they were not able to conduct maritime trade, which was their primary source of income. Thus they were not able to support the vast expenses incurred by the Carthaginian army. Conclusion In conclusion, we can see that Cartage’s commercial activities were their primary source of income and enabled them to wage such prolonged wars against an equally if not stronger opponent, the Romans. However, due to their lack of diversity and flexibility and adapting to changing times, they were not able to conduct trade for an extended period of time. This eventually led to their downfall. The mighty forces of the Carthaginian army were constantly locking horns with other forces in and around the Mediterranean. The lure of the control of trade in the Mediterranean would ultimately lead to Cartage’s untimely demise at the hands of the Romans in the third and final Punic War. Harbor The most magnificent aspect of Cartage was its harbor named Cotton. It was what Cartage was all about; its heart. The harbor had a common entrance from the sea which was 70 Ft wide and could be closed with iron chains. Inside these chains, there were 2 harbors, one commercial and the other military. Firstly, its large harbor was able to store the huge warships whose design the Carthaginian took from Greece during the 1st Punic War. These warships helped the Carthaginian to gain an upper hand over the Romans until the Romans stole the design of these warships and improved them to ultimately defeat the Carthaginian. Secondly, Cotton helped house warships and could dock a maximum of 220 warships. This ensured that Cartage will be ready for battle and its army was always prepared. Having a large naval base would cause other countries to be intimidated and prevent them from attacking Cartage. The Battle of Canaan In the spring of BBC, Hannibal moved from his camp at Geranium and occupied the detailed of a town called Canaan. He planned to attack Canaan so as to be one step closer to his dream of crushing the Roman Empire. Hannibal used a superior strategy against the Roman’s strategy of weakening the centre and in a fast and furious bloodbath, The Carthaginian defeated the Romans in a few hours. He faced off against the Romans with an army of 50000 and he was met by a roman army on the fields of battle numbering roughly 76000. The death toll slowly rose as the day wore on . Thus, Hannibal won the Battle of Canaan. Significance of Canaan Canaan was storehouse for grains such as corn. These grains were then delivered to the frontline of the army as and when needed. Although the town itself had been destroyed in the past few years, its capture caused huge commotion in Rome. This was because they not only lost the stores but also the fact that Canaan commanded the surrounding districts. Thus by conquering Canaan, Hannibal disadvantaged Rome in two ways. Firstly, the army that Rome sent to face Hannibal was the biggest they ever did and when they lost 80% of their army, it made a huge dent in their forces. This bought time for Cartage to rethink their strategy and reorganize their roofs. Secondly, by cutting off food supply to the frontline, the Roman army would be short of food and thus not at full strength. This presented another window of opportunity for Hannibal to strike. Another important factor was that Hannibal was able to capture Roman troops and get intelligence about the Roman strategy. In conclusion, we feel that conflict was extremely important in sustaining as going offensive on Rome prevented Rome from invading and destroying Cartage much earlier. Conflict was also major as it brought wealth to Cartage and enabled them to strengthen their military even more. Community, culture, commerce and conflict. All four define a nation in one way or another across the continents. Conflict, in this case, has been the defining factor in Cartage’s history. It changed the way Cartage was looked upon by the world by proving itself to be a force to be reckoned with. Besides a certain amount of aesthetic value for Cartage, conflict also served to extend Cartage’s reach down in to Africa as well as territories encompassing the Mediterranean Sea. This can be seen by their rate of territorial expansion. In a matter of a few hundred years, they had grown into n empire that could only be outmatched by Rome, and had a military harbor to be like no other. Their generals and weaponry was of high quality, seen by their bronze battering ram- like warship during the 1st Punic War. They also had clever and strategic generals like Hazardous, Whimsical, Hanna and of course Hannibal. Therefore, it can be seen that Cartage’s reason for success was its military strength and prowess. Although they were extinguished in the end, they will always be remembered as the Lord of the Seas and as the only empire to outmatch Rome. How to cite Carthaginian Empire, Papers

Marketing Strategy and Plan Porter

Questions: 1. Porter (1985) suggests that there are two essential routes to achieving long term superior performance: to be the lowest cost producer, or to differentiate products/services in such a way as to offer consumers greater added value in comparison with competitors. Discuss and evaluate this contention, and the role of marketing in creating added value? 2. Kotler and Armstrong (2012, p. 267) describe brand equity as the differential effect that knowing the brand name has on customer response to the product and its marketing. With reference to Apple Inc. critically analyse the strategies that have been employed to create brand equity? Answers: 1. As mentioned in the given statement, Porter was of the belief that there exist two ways of achieving consistently high performance; one is by lowering cost producer and another is by differentiating products as well as services in a manner so as to add value to customers as compared to its rivals. This requires much analysis and discussion to reveal out the true marketing phenomenon. Porter has emphasized greatly upon the need to provide value to customer products and services. His analysis on value chain seeks to understand the organizational activities and relating them to competitive positioning(Raizada and Pall, n.d.). Value chain analysis depicts all organizational activities and corresponding competitive potentials of an organization. It seeks to evaluate what value is associated with products and services by each set of activities. Porter had based this idea upon the perception that a firm is much more than a mere compilation of equipment, machineries, finance and labor. When these factors are arranged in proper systematic manner, then it would enable production of such goods or services that customers would be highly motivated to pay more for something valuable (Ouzrout et al., 2009). He argued that being able to conduct specific activities as well as to manage associations amidst all the activities is itself a major source of competitive advantage. He ha s distinguished primary activities as well as support activities, whereby primary activities relate with the delivery of products or services. These may be grouped into areas such as operations, inbound logistics, outbound logistics, sales, marketing and services (Roll, 2006). Each such activity is related to support activities that enhance effectiveness. Support activities involve technological advancement, procurement, infrastructure, human resource management, etc. Sources: (Kusno, Radityani and Kristanti, 2007) Some thinks about the relation between activities the relations are keys to achieve collaborated success. The links are flowing of goods and services, information, and even systems as well as processes to accommodate activities. The significances may be best understood with instances (Uggla, 2004). If only marketing and sales department generates sales forecasts for henceforth period to various other departments at proper time and with increased accuracy, then procurement would capably order required material within correct date (Leiser, 2004). Also, only if the procurement does effective job as well as forwards information towards inbound logistics, then only operations would schedule production process effectively to guarantee delivering products timely and safely as designed by marketing. As a result, links relate to cooperation as well as flowing of information amidst activities of value chain system. In almost every industry, it is in fact unusual that a firm performs all activities simultaneously to deliver services or products to end customers. Often, firms refer to elements of a value system or that of supply chain. So, analyzing value chain need to cover the entire system of value in operations. Within this system, only a certain level of profit margin is existent. It refers to the distinction amidst the final cost the customer would pay as well as that of the sum of incurred costs aligned to production(Lieven et al., 2014). It relies upon the structure of value system, in what manner the profit margin gets distributed across producers, suppliers, customers, distributors, and others involved in the system. Each of the members would utilize market position as well as power of negotiation for acquiring increased proportion of profit margin(Srivastava, 2009). However, elements of value system may cooperate for enhancing efficiency as well as reducing costs for achieving increase d margin to benefit most. Porters Value Chain Analysis for McDonaldss Sources: (Madhavaram, Badrinarayanan and McDonald, 2005) 2. As mentioned, above discussion on Porters suggestion regarding adding of values to organizational activities may be compared and contrasted with that of principles laid by Kotler and Armstrong. They have referred to the concept of brand equity as the differentiated factor of knowing customer responses of brand name towards product as well as their marketing. Brand equity refers to depicting value carried in a brand name, depending upon the notion that owner of a reputed brand name may generate increased profit margins from products having recognized brand name as compared to that having less-known brand name (Bala and Gupta, 2012). It is because customers of the present century go with all the pomp and reputation of companies. They prefer consuming those products more that have increased market reputation or recognition. Brand name conveys much information about the products or services. It is convenient to remember as well as recall by customers. It even suggests product offerings by the company (Vereshchagin, 2006). For instance, KFC or Kentucky Fried Chicken conveys information about its products. Sources:(Dwivedi and Merrilees, 2011) One such instance can be that of the brand Apple. Apple is not just a Company but it is perceived as the most prestigious brand. It is directly related with the personality factor of customers. Apple is believed to possess an innovative strategy of brand equity which emphasizes upon human emotions. The very basic feeling is that how Apple products make customers feel and what is experienced by them (Fearne, Garcia Martinez and Dent, 2012). The brand personality is largely about lifestyle, liberty, imagination, innovation, hopes, dreams, aspirations and passion. All these are achieved with the help of technology and its advancements. The brand focuses upon simplicity with no complex element involved into its processes and create sustainable connection with its customers. The brand of Apple is not only close with its clients; it is widely loved along with a strong communal sense amidst customers using its main products. Customer franchise as well as brand equity that the Company embodies is quite strong. The increasing popularity of the brand amidst its customers is due to the preferences of customers (Jones, 2005). It even enabled the brand to sustainably maintain effective pricing as compared to its competitors. Although the brand has premium price, yet it would never lose its market grip since its products maintain high quality. This keeps the brand equity intact. The brand thoroughly understands every aspect of marketing and that of customer experience which is reinforced time and again. It has significantly expanded as well as enhanced its abilities to distribute by opening numerous retail stores across important cities around the globe. These stores provide prospective customers with direct experience of brand values (Kim et al., 2011). The visitors of Apple stores experience a null-pressured, stimulating environment to discover more about Apple, trying out various products, get trained and informed about products, etc. The retails are highly cooperative, informative, enthusiastic, and helpful towards every customer or visitor (Shamma and Hassan, 2011). Hence, the overall experience refers to the inclusiveness of community which understands about effective technology and how it may benefit lives of customers. So the contrasting between Porters value chain and that of brand equity by Kotler and Armstrong would state that in value chain analysis, Porter had based this idea upon the perception that a firm is much more than a mere compilation of equipment, machineries, finance and labor. When these factors are arranged in proper systematic manner, then it would enable production of such goods or services that customers would be highly motivated to pay more for something valuable (Kim et al., 2012). He argued that being able to conduct specific activities as well as to manage associations amidst all the activities is itself a major source of competitive advantage. This concept deals with the internal operations and activities of an organization. On the other hand brand equity highlights more upon the recognition of brand names and utilities. The basic underlying principle is that customers increasingly prefer those products and services that possess high brand equity due to their quality and c ompetitive advantages (Severi and Ling, 2013). Brand equity refers to depicting value carried in a brand name, depending upon the notion that owner of a reputed brand name may generate increased profit margins from products having recognized brand name as compared to that having less-known brand name. For instance, Apple is believed to possess an innovative strategy of brand equity which emphasizes upon human emotions (Kumar and Hansted Blomqvist, 2004). The very basic feeling is that how Apple products make customers feel and what is experienced by them. The brand personality is largely about lifestyle, liberty, imagination, innovation, hopes, dreams, aspirations and passion. All these are achieved with the help of technology and its advancements. References Bala, A. and Gupta, B. (2012). https://www.jscires.org/measles-quantitative-analysis-world-publications-during-2001%E2%80%932010.Journal of Scientometric Research, 1(1), pp.60-70. Dwivedi, A. and Merrilees, B. (2011). The impact of brand extensions on parent brand relationship equity.J Brand Manag, 19(5), pp.377-390. Fearne, A., Garcia Martinez, M. and Dent, B. (2012). Dimensions of sustainable value chains: implications for value chain analysis.Supply Chain Management: An International Journal, 17(6), pp.575-581. Jones, R. (2005). Finding sources of brand value: Developing a stakeholder model of brand equity.J Brand Manag, 13(1), pp.10-32. Kim, K., Jeon, B., Jung, H., Lu, W. and Jones, J. (2011). Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image.Journal of Business Research, 64(11), pp.1207-1211. Kim, K., Jeon, B., Jung, H., Lu, W. and Jones, J. (2012). Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image.Journal of Business Research, 65(11), pp.1612-1617. Kumar, S. and Hansted Blomqvist, K. (2004). Making brand equity a key factor in MA decision making.Strategy Leadership, 32(2), pp.20-27. Kusno, F., Radityani, A. and Kristanti, M. (2007). ANALISA HUBUNGAN BRAND STRATEGY YANG DILAKUKAN GOOTA JAPANESE CHARCOAL GRILL AND CAFE DAN BRAND EQUITY YANG SUDAH DITERIMA KONSUMEN.jmp, 3(1). Leiser, M. (2004). Understanding brands value: advancing brand equity tracking to brand equity management.Handbook of Business Strategy, 5(1), pp.216-222. Lieven, T., Grohmann, B., Herrmann, A., Landwehr, J. and van Tilburg, M. (2014). The Effect of Brand Gender on Brand Equity.Psychology Marketing, 31(5), pp.371-385. Madhavaram, S., Badrinarayanan, V. and McDonald, R. (2005). INTEGRATED MARKETING COMMUNICATION (IMC) AND BRAND IDENTITY AS CRITICAL COMPONENTS OF BRAND EQUITY STRATEGY: A Conceptual Framework and Research Propositions.Journal of Advertising, 34(4), pp.69-80. Ouzrout, Y., Savino, M., Bouras, A. and Domenico, C. (2009). Supply chain management analysis: a simulation approach to the Value Chain Operations Reference (VCOR) model.International Journal of Value Chain Management, 3(3), p.263. Raizada, G. and Pall, A. (n.d.). Strategic Value-Chain Analysis of Indian Pharmaceutical Alliances.SSRN Journal. Roll, M. (2006). New paradigm for the Asian boardroom brand equity.Journal of Business Strategy, 27(6), pp.41-45. Severi, E. and Ling, K. (2013). The Mediating Effects of Brand Association, Brand Loyalty, Brand Image and Perceived Quality on Brand Equity.ASS, 9(3). Shamma, H. and Hassan, S. (2011). Integrating Product and Corporate Brand Equity into Total Brand Equity Measurement.IJMS, 3(1). Srivastava, R. (2009). Measuring brand strategy: can brand equity and brand score be a tool to measure the effectiveness of strategy?.Journal of Strategic Marketing, 17(6), pp.487-497. Uggla, H. (2004). The brand association base: A conceptual model for strategically leveraging partner brand equity.J Brand Manag, 12(2), pp.105-123. Vereshchagin, V. (2006). Integrable boundary-value problem for the Volterra chain on the half-axis.Math Notes, 80(5-6), pp.658-662.

Eartquakes Essays - Seismology, Earthquake Engineering,

Eartquakes Earthquakes: Why They Occur And How To Prepare For Them An earthquake is one of the most powerful natural disasters known to man. Earthquakes are so powerful that they can knock down buildings and bridges as well as change river routes and cause landslides. With all the damage earthquakes cause the only way to protect oneself from them is to be prepared and well educated about them. Since they cannot be predicted one must always be prepared for them. Strict building codes in earthquake prone areas also help to minimize the property damage caused during an earthquake. Earthquakes throughout history have caused several millions of deaths as well as severe property damage. Earthquakes are more complex than one may think they are. Earthquakes most often occur near plate boundaries because that is where the tectonic plates meet. As tectonic plates slide past each other they cause tension on one another. After a while there is so much tension on these rocks that they just snap. The sudden break of these rocks send vibrations out in all directions. Soon after the first vibration is sent out a second vibration is sent out called the After shock. Humans can also cause earthquakes in many ways. ?Injecting fluids into deep well for waste disposal, filling reservoirs with water, and firing underground nuclear test blast, In limited circumstances lead to earthquakes. All these activities increase the strain within the rock near the location of the activities. So that rocks slip and slide along preexisting faults?(Microsoft Encarta 2000). Earthquakes can cause a lot of damage. They are strongest near the epicenter. The epicenter is directly above the point that the earth's crust snaps. The farther from the epicenter the weaker the vibrations of the earthquake are. That means the area close to the epicenter are going to receive more damage and areas farther from the epicenter are going to receive less damage. As well as distances from the epicenter the type of area an earthquake occurs in has effect on how much damage is caused. Under developed countries seem to suffer much more damage than a developed country. Underdeveloped countries have less strict building codes and are not prepared for natural disaster as well as developed countries are. In underdeveloped countries earthquakes cause much more deaths also. After earthquakes conditions often lead to widespread disease outbreaks. Damage to hospitals, water supply lines, sewage lines, and lack of housing all contribute to the widespread of disease. Developed countrie s have the same problems but thier strict building codes, emergency forces, and preparedness seem to minimize the damage and death caused by earthquakes. No matter if a person lives in developed or underdeveloped country earthquakes still cause damage. A tsunami is probably the effect of an earthquake. A tsunami is a group of giant sea waves that get bigger and bigger as they get closer to the coast that usually strike without warning. As these giant sea waves come crashing down on the coast they cause servere flooding that drowns a lot of people instantly and cause a lot of property damage. Along with flooding from tsunamis rivers are often rerouted during major earthquakes and flood whole town. After most major earthquakes there are fires. The worst part of fires after an earthquake is that usually broken gas mains cause the fires. If the gas mains are broken usually the water mains are also broken so firefighters have a hard time finding water to put out the fires. Another effect of an earthquake is landslides. Landslides are very dangerous if they occur because most of the time anything in the path of a landslide is destroyed. Earthquakes are very dangerous for a few reasons. First of all they cannot be predicted and second they cannot be stopped. If an earthquake occurs all that can be done is wait it out. That is why everyone must be prepared for an earthquake. The first item that must be learned about an earthquake is that they can occur at any time and any place. Two procedures that must be done in order to prepare for an earthquake is make an earthquake kit and prepare one's home for an earthquake. The basic earthquake kit should include food

Past Participles in Spanish

Past Participles in Spanish In both Spanish and English, past participles can come in handy. Not only can they be used as parts of verbs (and not just for speaking about the past), they can also be adjectives. Past Participles Behave Similarly in Spanish and English The past participles in the two languages have similar origins, so they are not only similar in function, but also vaguely similar in the way they are formed. In English, the past participle for regular verbs is formed by adding -ed to the end. In Spanish, the past participle for regular verbs is formed by adding -ado to the stem of -ar verbs or -ido to the stem of -er or -ir verbs. To use a few examples of words that are similar in both languages, the past participle of to select is selected, and the past participle of seleccionar is seleccionado. The past participle of to exert is exerted; the Spanish equivalents are ejercer and ejercido. And just as the past participle of to comprehend is comprehended, the past participle of comprender is comprendido. Unfortunately for the learner, both languages have a fair number of irregular past participles that dont always seem logical, and these need to be learned individually. (Examples of irregular English participles are broken, said and gone.) Among the common Spanish irregular participles are abierto (opened, from abrir, to open), dicho (said, from decir, to say), escrito (written, from escribir, to write), hecho (done or made, from hacer, to make or to do), puesto (put, from poner, to put) and visto (seen, from ver, to see). Following are some of the ways past participles are used: Using Past Participles To Form Perfect Tenses As a verb form, the most common use of the past participle in the two languages is to form what are known as the perfect tenses (they are called perfect because they refer to actions that have been or will be completed). In English, the perfect tenses are those formed by using a form of the auxiliary verb to have and following it with the past participle; in Spanish, theyre formed by using a conjugated form of haber (again, haber and this usage of to have come from similar origins) and following it with the past participle. (Note: If youre a beginner, the following examples may use some verb forms and tenses you havent learned yet. You dont need to learn them to understand the examples; what is important now is to learn how the past participle is used.) He ido. (I have gone.)Habr salido. (He will have left.)Habà ­a estado enferma. (She had been sick.)Habrà ­a trabajado. (I would have worked.) Using Past Participles To Form Adjectives As in English, many past participles can be used as adjectives. As adjectives, they agree with the nouns they describe in both number and gender; plurals have an s added, and in the feminine form the final o is changed to a. Because of differences in which participles can be used as adjectives, the Spanish participles cant always be translated directly to English as an adjective. Hay tres personas heridas. (There are three wounded people.)La oficina tiene dos puertas abiertas. (The office has two open doors.)Estamos cansados. (Were tired.)Comprà © la casa renovada. (I bought the renovated house.)Los viajeros llegados fueron al restaurante. (The passengers who had arrived went to the restaurant. The arriving passengers went to the restaurant.)La ventana est rota. (The window is broken.) Using Past Participles for Passive Sentences Just as the passive voice in English can be formed by following to be with a past participle, the same can be done in Spanish by using a form of ser followed by the past participle. This construction should not be overused, as it is much less common in Spanish than in English, and it is even less common in speech than in writing. As the examples below show, the passive voice is a way of showing that a noun was acted upon without directly saying who or what performed the action. In such sentences, the past participle functions like an adjective in that it agrees with the subject in both number and gender. Fue descubierto. (It was discovered.)Fueron descubiertos. (They were discovered.)El libro ser publicado. (The book will be published.)La cancià ³n ser grabada. (The song will be recorded.)Los nià ±os sern vistos. (The children will be seen.)Las nià ±as sern vistas. (The girls will be seen.)

Explain the four fundamental forces of the universe Research Paper

Explain the four fundamental forces of the universe - Research Paper Example ‎ The basic force that makes up our Universe is the force of gravity, which has the widest reach, yet it is the weakest of all four in its actual magnitude. It was the first force to be discovered, but it is the least understood of all. Gravity in its nature is purely attractive, it travels through even a void of empty space to bring and create attraction between the two masses bringing them towards each other. This is the force that keeps the planets including Earth orbiting around the Sun, as well as the Moon that orbits around the Earth. The force carrying particle responsible for gravity is known as gravitation. The theory of general relativity defines gravitation as being the curve of space-time engulfing an object that has mass. This curvature then makes a situation in which the path with least energy is in direction of the other object with mass. From normal person’s perspective it may seem unlikely that gravity is defined as being a weak force as it can operate across great distances. This however holds true as on the subatomic level the force that gravity exerts is a much weaker than electromagnetic forces (Sukys 51). The electromagnetism is interaction between the particles carrying an electrical charge. The magnetic and electric effects like interaction of the bar magnets or repulsion of electrical charges are caused by the electromagnetic force. The charged particles that at rest have an interaction through the electrostatic forces, in motion use both the magnetic as well as electrical forces to interact. The magnetic and electrical forces were seen to be different for quite some time; eventually in 1864 they were finally unified by work of James Maxwell in what came to be known as Maxwell’s equations. Photon is the force carrying particle responsible for transmitting the electromagnetic force. Electromagnetism was consolidated with the quantum physics

The British Industrial Revolution Essay Example | Topics and Well Written Essays - 2750 words

The British Industrial Revolution - Essay Example It is a period of modernisation is various aspects of life including social changes and other economic changes that signify a great stride in the life of the society. Industrial development of any society is closely related to the innovations which help to change the nature of life of the society. It is marked by large-scale development of energy. In this case there is increased use of energy and metallurgy production. Industrialization also comes with philosophical changes in the societies. In this regard the society adopts different attitudes toward the surroundings and most of all a changing perception of the nature and the components of nature. There have been arguments on the methods that are used to measure the level of industrialization of any nation. There are some who use the amount of energy that is being used by a nation to measure the level of advancement while at het same time there are those who use other aspects of civilization like advancement in education and social life in order to gauge the level of industrial. However industrial has been described as a period of general development which cannot be measured using one aspect only. This means that there are various political and social changes in light of the economic development that are taking place. There are some factors that have been identified by key researchers to gauge the level of industrialization. Some of these factors include a favourable political-legal environment for the advancement of commerce and industries, abundance use of natural resources and plentiful supply of low cost labour which is able to suit the demands of the world. Industrial revolution in England England was one of the states which experience industrial revolution as early as 1700s. Between 1760 and 1860, there was a marked period of technological progress which was also reflected in education and increasing capital stock in the market. This helped to transform England from a pre-industrialized nation to a full industrialized nation. There were different chains that were taking place in the society from the agriculture, manufacturing and transportation sectors which helped to shape the socioeconomic life of the people. There was also a profound change in the culture of the people which spread the whole of Europe though the 18th and 19th century. In the 1700s, there was a great replacement of manual labour in Great Britain with one dominated by machines. This stated with the seemly mechanisation of the textile industry which was aimed at making sure that there was efficiency in production. There was the development of the iron-making technology which increase the use and the refinery of coal. There was increased trade between different communities and European counties due to the introduction of canals, improved roads and railways. There was increased capacity of production of textile industry with the invention of the steam power which used coal as the main energy and powered machinery which was used in the textile industry. The development of the metallic machine tools helped to facilitate increased production in the manufacturing industries. From the first revolution to the second industrial revolution, there were eminent changes that were taking place in the society and which helped to set a difference between the England society and the rest of the world.

Capstone Paper Term Example | Topics and Well Written Essays - 2250 words

Capstone - Term Paper Example As described by American Association of Nurse Anesthetists (2009), Certified Registered Nurse Anesthetists (CRNAs) in the United States were awarded with an anesthesia bachelor’s degree, diploma or certificates. These Degree programs commenced as early as 1976 as drafted by the Council of Accreditation. In 1990, master’s degree programs were rolled out scheduled for a duration of eight years (1990-1998) in the Kaiser Permanente California State University. However, modifications have ever since been made to enhance the educational and experience parameters. According to the current obligations spelt out in USA, nurse anesthetists are first required to go through a complete bachelor’s degree course in Nursing or related field. This is then followed by a registration as a nurse after having served as a full-time nurse in an acute care setting to gain adequate nursing experiences. In the third place, any nurse anesthetist has to pass the state certification examinations to attain Certified Registered Nurse Anesthetist (CRNA) qualification. Lastly, continuous assessments to earn educational credits and re-certification are conducted. This is a strategy meant for all nurse anesthetists to continuously and regularly earn educational credits at an interval of every two years throughout their professional practice as nurses. As research works provide (Dackiewicz N. et al. 2012), there are varied challenges and issues that have raised concerns over the professional roles of nurse anesthesia. Such issues and challenges range from cultural, spiritual, educational, legal, professional and economical intricacies. In the first instance, healthcare policies have propagated increased healthcare spending (economical challenge). For instance, the US has reported an outrageous 14% of their gross domestic products as being spent on health care activities. The 14% rate is very

Effectiveness Of Antibacterial Antimicrobial Soaps

Effectiveness Of Antibacterial Antimicrobial Soaps Antibacterial soaps and detergents and their effectiveness has been the focus of attention in recent studies. Various individuals have questioned their added advantage over washing with plain soap and water. This research was therefore carried out to determine the effectiveness of these antibacterial / antimicrobial soaps. From the past studies, washing with antibacterial soaps has been found not to be clinically different from washing with plain soap and water. Most studies showed that the reduction in bacterial infection when antibacterial soaps are used was not statistically different to the reduction when plain soap and water were used. Furthermore, the chemical components of antibacterial soaps were found to increase bacterial resistance to antibiotics. This will lead to clinically important antibiotics being rendered useless and antibacterial infection will be more difficult to treat. This has already been experienced with MRSA infection. Introduction To prevent possible body infection and contamination of food and drinks with pathogenic microflora, scientists and industries came up with cleaning products that can destroy the bacteria. These products destroy both the bacteria and other microbes with an exception of viruses. The antimicrobial action is due to the presence of antimicrobial chemicals added to the products. They are several in number including chemicals like triclosan, triclocarban and tetrasodium EDTA. Recently, various individuals and bodies have argued that antibacterial detergents offer no added advantage over plain soap in preventing bacterial contamination and infection. Furthermore, it has been argued that the adverse effects of the antibacterial detergents and soaps out weigh their benefits. Some of the negative effects of antibacterial soaps and detergents have been stated as possible increased bacterial resistance to the chemicals leading to super bugs and pollution of agricultural soils and water bodies. Review of the studies in this field is therefore important to indicate the current findings on the effectiveness of these soaps. This research was therefore carried out to answer this question. Literature review Various studies have been carried out with the aim of determining the effectiveness of antibacterial soaps. Most of them have found the use of antibacterial soaps to have no added benefit in effectively minimizing contamination and infection as compared to ordinary detergents. However, some doctors still claim that these soaps have added benefits. At a scientific level, there is little proof that there is any benefit derived from using antibacterial soaps instead of plain soaps (Scrubbing troubles. 2007). Actually, Centers for Disease Control and Prevention (CDCP) proposes that to prevent microbial contamination and infections, persons should wash their hands as frequently as possible for at least fifteen seconds. They do not give any benefits of using antibacterial soaps (The Truth, 1999). FDA (food and drug administration) reviewed past clinical studies on effectiveness of antibacterial soaps, the results were that addition of antibacterial chemicals to soaps and detergents did not provide any added benefit (Gorgos, 2006). Their effect was similar to that of plain soap and water. The studies were based on the argument that, for the antibacterial soaps to be hygienically superior to plain soaps, they must have a higher clinically significant decrease on the bacterial load. Most of the studies did not find this to be the case. In five of the studies, washing with water and plain soap was found not to be any statistically different from washing with antibacterial soap. Plain soap and water reduced cases of diarrhea by 30 to 80% with 53 percent being the most common reduction value while antibacterial soap reduction rate was from 29 to 50 percent (Gorgos, 2006). Antiseptic soaps may have negative effects on antiseptic resistance of bacteria leading to evolution of super bugs (high drug resistant microbes) (Zamora, 2000). Over time, these antiseptic resistant microbes multiply resulting in a large number of such superbugs. Some studies have shown evolution of drug resistant bacteria. In 1958, Joshua Lederberg who was a molecular genecist became a noble price laureate after he showed how bacteria could exchange genetic material thereby producing antiseptic resistant bacteria (Clemmint, 2007). Afterwards, antibiotic resistant bacteria such as MRSA (methicillin resistant staphylococcus aureus), streptococcus pneumonia that was resistant to penicillin and tuberculosis bacteria that is resistant to multiple drugs were discovered in hospital patients. MRSA has been the cause of many deaths since the present antibiotics cannot cure the infected (Clemmitt, 2007). Another problem with the antimicrobial soaps that has been presented is the possibility of environmental pollution by the antimicrobial chemicals included in the soaps. The most common antimicrobial constituents of these soaps are triclosan and triclocarban (Brodie, 2007). After use of these soaps, triclosan and triclocarban do not biodegrade but find their way into water bodies and agricultural soils. Rolf Halden carried out a study and found out that triclosan has contaminated 60% of the streams in the United States (Alterman, 2006). Furthermore, it has been know to cause cancer and blue baby condition in newborn babies. The United States Geological survey (USGS) also carried out a survey of the level of drug contamination in the water system of the United States and found out that there is a high concentration of over the counter antibiotics in the streams (Knopper, 2003). Discussion The findings stated in the literature review all indicate that antibiotics currently have no added benefit. Most people are obsessed with the idea of antibiotics. Consumers all over are demanding more antibiotics and antibacterial soaps have attracted a large consumer base. However, from the findings indicated in this research, it may be high time people were made aware of the negative effects of antiseptic soaps. FDA does not even recommend them since they do not show any added advantage. If people continue to use them at the current rate, clinically important antibiotics will become less efficient due to the development of antibiotic resistant bacteria. Treatment of bacteria related disease conditions have become difficult as more and more microbes that are drug resistant evolve. The use of contaminate sludge to fertilize agricultural soils is further spreading the antibiotics into crops and animals. A research by Johns Hopkins Bloomberg School found out that over 75% of antibiotics in soaps were washed down in the sewage water (Pearson, 2006). As these chemicals spread, they will continually destroy both the pathogenic and non-pathogenic bacteria leaving the resistant bacteria to thrive. There is also the possibility of spreading these resistant bacteria through the food chain. The studies examined clearly show the fact that when antibiotics are used at a domestic level, the benefit of reducing the bacterial count is of no clinical importance and the resulting negative effects are much greater. Conclusion Antibacterial or antimicrobial soaps and detergents are cleaning compounds that destroy bacteria and other microorganisms. They do this through the action of antimicrobial chemical compounds incorporated in the soaps. They assumed to be more beneficial at preventing bacterial contaminations and infections but there is no scientific proof that they are superior to plain soaps and water. Clinical comparisons between their effect and that of plain soap and water showed that there is no statistically significant difference between them. For this purpose, the Food and Drug Administration (FDA) has not recommended them. Some studies have found the antimicrobial components of these soaps to have negative environmental impact and contribution in evolution of antibiotics resistant bacteria like the MRSA. Their disadvantages therefore out weigh their benefits.

The Life of Karl Marx Essay -- Biography Biographies Karl Marx Essays

The Life of Karl Marx Karl Marx was the co-author of The Communist Manifesto, along with Friedrich Engels. The Communist Manifesto is a pamphlet that was written to let the public know how the working class was being treated, and to try to get rid of the class system that existed at the time. Marx believed that many of the workers throughout England were not being treated fairly and that something needed to be done about it. Marx explains, â€Å"The history of all hitherto existing society is the history of class struggles.† 1 He continues on to talk about how while looking at human history you ought to not just look at great individuals or great conflicts, but instead look more at social classes and the struggles in which they go through. Karl Marx led a very long and meaningful life that will always be looked at in great light. The Communist Manifesto and Karl Marx greatly impacted change of society throughout the twentieth century. 2 Karl Marx was born on May 5, 1818 in Trier, Rheinish, Prussia. Marx's father, Heinrich, was a lawyer, and his mother was Henriette Pressburg. He was second of eight children. The family was originally Jewish, which it was reported that he was not practicing Jew. Marx's father eventually changed the families religion to Protestant, so as to avoid anti-Semitism. At the age of seventeen he attended the University of Bonn, where he decided to studied law just like his father. Soon enough his father pulled him out of Bonn because of his poor grades and his injury in a duel. After paying off Marx's debts his parents then made him transfer to The University of Berlin. Here he became a little more interested in his studies and also got to know his professors a little better. One of the mos... ...s outlook, relationships both to other men and to physical nature, with which man is in perpetual physical and technological metabolism.† 8 End Notes 1) Berlin, Isaiah, Karl Marx: His life and Environment (New York: Oxford University Press, 1978). 2) Avineri, Shlomo, The Social and Political Thought of Karl Marx (New York: Cambridge University Press, 1968). 3) "Karl Marx" Education on the Internet and Teaching History Online, <http://www.spartacus.schoolnet.co.uk/TUmarx.htm> (12 February 2002) 4) "The Karl Marx Page" Sociology at Hewett <http://www.hewett.norfolk.sch.uk/curric/soc/MARX/Marx1.htm> (12 February 2002) 5) Blumenberg, Werner, Portrait of Marx (New York: Herder and Herder New York, 1972). 6) Avineri 7) "The Karl Marx Page" (all pictures from this website) 8) Berlin

In relation to mertons strain theory, consider whether crime is the product of blocked opportunities

The basis of Merton's Strain Theory lies with Emile Durkheim and his theory of anomie in so far as ‘anomie' is translated as ‘deregulation' or ‘normlessness'. Durkheim developed the concept of anomie in his book, Suicide, published in 1897 to refer to the lack of social regulation in modern society as one condition that promotes higher rates of suicide. He believed that individuals possessed an unlimited appetite of aspirations and it was up to society to regulate such an appetite. According to Durkheim, the appetites were regulated by the ‘collective conscience' of society; meaning people were bound together by their common morals and beliefs. However, if this mechanism failed or was significantly weakened, anomie would occur. An anomic state would unleash in people limitless appetites that could result in a variety of deviant behaviours. It was after reading Durkheim's work that â€Å"Merton assigned himself the task of discovering what produces anomie† (Hunt, 1961:58) Robert Merton was a criminologist who applied Durkheim's definition of anomie to modern industrial societies, with specific emphasis on the United States of America, and redefined the term. According to Merton, anomie is the form that social incoherence takes when there is a significant detachment â€Å"between valued cultural ends and a legitimate societal means to those ends† (Akers, 2000:143). Anomie can be separated into two distinct separate categories: macroside and microside. Macroside is caused when society fails to establish clear goal limits and is unable to regulate society members conduct. It is the microsided category that is more commonly referred to as strain, which focuses its attention on the breakdown of society and the increased levels in deviance, which is associated with this declining change that produces a stronger pressure among society members to commit crime. (Calhoun, 2003). Strain is the pressure that is placed on disadvantaged minority groups, where the lower societal population take any effective means to income and success that they can find even if those means are illegal (Akers, 2000:144), and Durkheim classified two strains of strain: individual and structural. Individual strain is described as the personally created stress that is attained by the person while they search for a means of meeting the needs they define through their personal expectations. Structural strain applies to members of the society who determine what their needs are based on societal ideas and are constantly battling to achieve these ideals (O'Connor, 2003). Following on from this, when Merton introduced his general strain theory, as aspirations increase and expectations decline, delinquency and the amount of deviant behaviour that occurs increases in effect to these changes. Merton recognised that certain expectations created by these two general types of strain and went on to identify five specific â€Å"modes of adaptation† to tackle these strains (Akers, 2000:144). Merton began his expansion on anomie by stating there are two elements of social and cultural structure. The first structure is culturally assigned goals and aspirations (Merton, 1938:672). These are the things that all individuals should want and expect out of life, including success, money, material possessions etc. The second aspect of the social structure defines the acceptable mode for achieving the goals and aspirations set out by society (Merton, 1938:673). This is outlined as the acceptable and appropriate way that people get both what they want and what they expect out of life, fro example obeying laws and societal norms, getting an education and working hard through life. It is expected that in order for society to maintain a normative function there must be a balance between aspirations and means in which to fulfil these aspirations (Merton, 1938:673-674). Balance would then occur as long as the individual felt that he was achieving this culturally desired goal by conforming to the â€Å"institutionally accepted mode of doing so† (Merton, 1938:674). Put in other words, there must be an intrinsic payoff, an internal satisfaction in playing by the rules as well as an extrinsic payoff of achieving their goals. It is also an important factor for all social classes to achieve these culturally desired goals through legitimate means, as if they are not, then illegitimate means might be employed to achieve the same goal. There is however, sometimes a disparity between goals and means with too much emphasis being placed on the goal itself and not the legitimate means by which it is achievable. For some members of the society, there is a lack of opportunity, which leads the individuals to a possible illegitimate way of achieving the goal. This, according to Merton is how crime is bred: – overemphasis on material success and lack of opportunity for such material success leads to crime. As mentioned previously, to supplement his theory, Merton developed a list of five possible reactions to such a disparity between goals and means. The first of these is the most common – Conformity. An individual facing this reaction accepts the goal alongside the institutionalised means. A second possible reaction would be Innovation. In this case, the individual accepts the goals facing him, but rejects the institutionalised means of attaining them. Then we have Ritualism, where the goal is rejected because the individual does not believe that it can be achieved but legitimate means are employed. Retreatism is where both the goal and the means are rejected. Merton used the example of the drug addict or alcoholic to demonstrate – people who are in society, but do not take part in the function of that society. The fifth and final reaction is Rebellion. Merton reserved rebellion for the individuals who, when frustrated, would elect to simply adopt a new social order and dispose of the old one.

Zinacantecos Indians essays

Zinacantecos Indians essays The Zinacantecos have changed moderately over time but their strong heritage and belief systems have been carried through to present times. The language has stayed intact over several thousand years mainly because of its importance in expressing their cosmology, which in essence is the main principle upon which they live their lives. They have adopted some Spanish words and are all learning Spanish in school but their own language as well as many of their beliefs and rituals are still practiced within their social units. The Zinacanteco universe is based around a quadrilateral cosmos. There is a center of their above world called the "navel" which is a mound of earth in the Zinacantan ceremonial center. The entire world is extended from this navel. The four points that surround this center indicate the Vashak-Men or the "Four-Corner Gods". The significance of these gods and their connection with nature is proven when they see natural disasters as a theory of population control or as punishment for sins. An earthquake is experienced when the gods are tired and they are shifting the excessive burden from shoulder to shoulder, the earthquake is thought to kill enough people to balance out the burden. As I alluded to previously, they also believe in an upper and lower world. The upper world is the surface upon which humans live. The lower world consists of monkeys and dwarfs that evolved when the gods failed at making humans the first time around. The Katin-Bak translates as the "place warmed by bones", this corresponds to the Christian hell as it is a deep hole somewhere inside the earth. The Sun is referred to as "Our Father Heat". Its path determines the basic directions that guide the Zinacantecos orientation on the surface of the earth. The "place where the sun rises" or in translation the east is the most important because they direct all of their religious ceremonies and rituals in this direction. Venus was coined th...

Confidentiality in Counseling

Confidentiality in Counseling Counseling describes a method of relating and responding to other individuals with the aim of providing them with an opportunity to explore, discover, and clarify ways of living more satisfyingly and resourcefully (Bond, 2000). It depends on the context in which the word is used to derive the actual meaning. Generally, counseling is a service provided by a trained professional and it is a process that involves a series of steps.Advertising We will write a custom essay sample on Confidentiality in Counseling specifically for you for only $16.05 $11/page Learn More These include identifying the problem that needs to be addressed-such problems could be from the client who needs counseling help, consider the outcome of the decision (to the client and the entire society) understanding the client, assessing ones potential competence (skills that are required to solve the current problem), consideration of ethical standards in relation to the situation. In counseli ng, information shared includes one’s body, mind and thoughts, beliefs, feelings and fantasies (Burnard, 2005) Confidentiality refers to the ethical principle of not revealing information known to a given party to unauthorized parties. This principle ensures secrecy among two or more parties who share information to them. In addition, confidentiality restricts giving information to third parties. Counseling involves so much classified information being revealed by the client. For instance, it may involve confessions and revelations of past and current situations of darkest and very sensitive high profile information of crimes, plans that are underway to achieve a given objective, secrets that could lead to arrests and prosecution by law and other forms of confidential information that should not be allowed to reach a third party. Counseling takes on different forms depending on the situation, such as traumatic experience that has occurred in ones life, or information required on medical, career, legal, spiritual, and emotional situations that have affected a client either short or long-term. In either situation, the information shared between the client and the professional counselor should be kept and treated with the privacy and confidentiality that is deserved with regard to conformity to legal standards that describe confidentiality (Feltham and Dryden, 2006). Both confidentiality and privacy are integrally related. Privacy allows individuals to limit access to information about themselves whereas confidentiality allows individuals to control access of the information they have shared, hence enabling the development of client trust with the counselor (McLeod, 2004).Advertising Looking for essay on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Different groups Counseling involves a variety of different age groups; matters that affects these groups and most of the groups that seek counse ling services tend to assume that whatever they are divulging to their counselor, will be kept confidential for children and adolescents, there are many critical issues that face them, which need that counselors maintain confidentiality in offering their services. The adult clients are assumed rational in providing any kind of information to the counselors. Managing confidentiality in counseling minors tends to be very complex because most of them are frightened and have doubts that the information given out might be divulged to third parties, who might threaten the minors to the extent of causing more harm to them (McLeod, 2004). Ethical dilemma and steps Having a mentally disturbed patient who suffers from paranoia, at this point, the situation needing attention is a description of paranoia, the different forms, and symptoms with the patient and how to calm the effects of paranoia. The therapist decides on the best way possible to handle the patient. The decision made will affect both the patient and other colleagues in different ways-the patient should be informed of the measures to take when certain feelings of anxiety, fear, and or violent reactions come up. The psychologist should contact the patient’s family or friends and inform them about the consequences of the situation. Consultations and information gathering about the issue of paranoia from other professionals, the internet, and medical literatures will enhance the process of decision making by the psychologist, in order to provide best assistance, the psychologist can also direct the patient to another professional colleague who has vast experience on such situation. In such cases, the ethical standard of confidentiality is breached so to allow extensive acquiring and dissemination of knowledge that will be helpful in assisting both the patient and the entire community, but privacy and anonymity of patients situation should be taken into consideration. In order to clearly understand and p rovide solution to the situation, the psychologist should analyze the links between family, behavior, culture, and relevant theories that correlate to the dilemma of the patient.Advertising We will write a custom essay sample on Confidentiality in Counseling specifically for you for only $16.05 $11/page Learn More In most cases, counseling jeopardizes a person’s feelings, rights, position, and judgment. In this situation, the psychologist should prioritize the patient’s dilemma, and consider performance to the best even if it breaches the legalities, provided it does not endanger the patient-community relation. In offering the professional services, the psychologist should consider the role of other aspects in the community towards the decisions undertaken in the entire process, how paranoia is perceived within the cultural, religious, and social contexts, and corrective steps taken should such aspects result into conflicts, by either seeking legal assistance. In case of unexpected results in future, the psychologist should develop alternative courses of action-if for example the services given to the paranoia patient fails, or face prejudice from community, prescription of other professional services should be advised accordingly. The situation at hand should be looked at and advised within a larger perspective in consideration to the effects and those affected by the decision; the process should accommodate and harmonize the perspectives of all the members involved in counseling. All the decisions made by the professional counselor should be undertaken in consideration of personal responsibility to the latter, through reconciliatory means in consideration to ethical code, response, and actions. The possible outcome and the eventuality of the results should be evaluated by the psychologist in terms of the overall action taken in providing counseling services to the paranoia patient and the results, if negative, other ca use of action should be prescribed to correct the situation of either the patient, conflict from society, legal issues, and other areas. The above processes should be followed by the psychologist to ensure that the decision taken in order to assist the paranoia patient does not compromise the safety of all the parties involved. In addition, the services provided help the patient’s life in future; it will ensure that future challenges are overcome in a conflict free environment while guaranteeing better professional services to patients (Pope, Vasquez, 2007, p.111). Challenges facing Confidentiality Sometimes, in the counseling process, not all the information is availed by the client and such information could be needed for different issues to take place. For example, a client who has been severally abused sexually by his/her parents, or a stranger for that matter could hide such information from the counselor due to the relation that exists between the client and the perpetr ator.Advertising Looking for essay on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More This hidden information is required by the counselor and medical practitioners to prescribe medication and other measures for the client. Hence, the counselor might opt to get the information from a third party to be able to ensure the success of counseling. Such a situation breaches confidentiality of the information for both parties. Parental consent Parental consent is needed from parent or guardian before entering counseling relationship especially in cases where the minors are considered not to make informed decisions about certain issues. However, their inclusion in the counseling process might restrict some information form the minors and as a result breaching confidentiality of the entire process. Competency (Age limits) – where the client is a minor, an adult has a great influence towards confidentiality. For minors who are seen as irrational in terms of revealing information and making decisions, the confidentiality is not guaranteed to some extent because a third party has to be involved in such a context to reveal or confirm certain information. The competency of age determines the confidentiality of the counseling process. Legal issues Matters concerning the various laws of any given state influence confidentiality in a way; for example, in cases of minor pregnancy, the minor might refuse to inform her parents about the plans for an abortion or even the pregnancy. Thus, if the abortion goes out of hand, the counselor is held responsible by law as for not informing the parents. Moreover, privacy rights influence confidentiality in counseling. Decisions making models Several models are used by counselors to promote the clients welfare depending on the situation at hand. Here, complexity of the situation and information provided by the client would influence the use of a third party. Privileged communication – This refers to the rights that protect clients from disclosing information during legal proceedings without informed consent (Pat, 1998). Confidentiality in various situations is breached, such as where it has involved notifiable diseases and the entire society has to be informed of the disease and its dangers. Other situation involve the births and deaths of individuals by the clients, information given to the police officers due to accidents and or crime, court orders which would require that certain information be made available to third parties, and where the professionals have to share certain information. All these forms result in breaching of confidentiality in any cases of counseling (Palmer, 1997). Benefits of confidentiality The client benefits from confidentiality during the counseling process in that, the client has a secure environment to give a full and frank account of issues pertaining to the problems they are facing. In other words, the client has someone whom he or she can accord trust for counseling services. Confidentiality supports public confidence and trust in both counseling and th e general healthcare services. It expresses mutual respect for the client or patient, and the autonomy of the patient is guaranteed. Confidentiality also guarantees the clients’ beneficence, non-maleficence (no intentions of harming the client whatsoever), justice and equal treatment and fidelity (loyalty, reliability and action in good faith). In certain cases, confidentiality reduces chances of the client being vulnerable to certain risks that may arise if the information revealed is made public and or relayed to a third party. Confidentiality ensures that the clients’ situation is dealt with, however nasty it may look to the client, and hence reduces chances of certain solvable situations worsening and becoming catastrophic in future. Clients are able to access professional assistance without the fear of victimization, and hence the reduction of the guilty conscience in the clients’ lives (Poon, 2003). Conclusion Counseling involves numerous services that are provided to the clients by professional counselors. These services concern and influence a persons taste, beliefs, thoughts, and fantasies. Confidentiality greatly influences the entire process of counseling, as the client and the professional counselor have to build and maintain trustworthy ground of access to information from both parties for the entire process to be successful. Different groups influence the extent of confidentiality during the counseling process, hence resulting into variation of management of confidentiality among the different groups. There are situations where confidentiality needs to be breached in order to get specific information about certain issues, and also to solve and prevent the occurrence of catastrophes in the entire society from the influence of information provided by the client. The clients benefit from confidentiality in many different ways. In counseling, the professionals should adhere and strictly maintain and ensure that privacy and confid entiality of the process is maintained to the latter, as this ensures the success of the counseling process. References Bond, T. (2000). Standards and ethics for counseling in action. London: Sage. Retrieved from https://books.google.com/books?id=yVx3LkOQA8YCpg=PA150dq=confidentiality+in+counsellinghl=enei=XtLDTeb0DtHLswaM9_WHDwsa=Xoi=book_resultct=resultresnum=4ved=0CEEQ6AEwAw#v=onepageq=confidentiality%20in%20counsellingf=true. Burnard, P. (2005). Counseling skills for health professionals. London: Nelson Thornes Ltd. Retrieved from https://books.google.com/books?id=xQIqC-_49wECpg=PA188dq=confidentiality+in+counsellinghl=enei=XtLDTeb0DtHLswaM9_WHDwsa=Xoi=book_resultct=resultresnum=8ved=0CFUQ6AEwBw#v=onepageq=confidentiality%20in%20counsellingf=true. Feltham, C., and Dryden, W. (2006). Brief counselling: a practical, integrative approach. Berkshire: McGraw-Hill International. Retrieved from https://books.google.com/books?id=ak_sybCOn-gCprintsec=frontcover#v=onepageqf=false. McLeod, J. (2004). The counsellors workbook: developing a personal approach. Berkshire: McGraw-Hill International. Retrieved from https://books.google.com/books?id=GpZsUxLdgvYCpg=PA102dq=confidentiality+in+counsellinghl=enei=eDLGTdvuAsXNswbsm7SXDwsa=Xoi=book_resultct=resultresnum=4ved=0CEUQ6AEwAw#v=onepageq=confidentiality%20in%20counsellingf=false. Palmer, S. (1997). Handbook of counseling. London: Routledge. Retrieved from https://books.google.com/books?id=Hloe33OCZqECpg=PA525dq=confidentiality+in+counsellinghl=enei=XtLDTeb0DtHLswaM9_WHDwsa=Xoi=book_resultct=resultresnum=2ved=0CDcQ6AEwAQ#v=onepageq=confidentiality%20in%20counsellingf=true. Pat, L. (1998). Counseling Minors: Ethical and Legal Issues. Counseling and Values, Vol, 42, Issue 3. Retrieved from pc3connect.org/otherdocs/COUNSELING%20MINORS-%20ETHICAL%20AND%20LEGAL%20ISSUES.PDF. Poon, S, M. (2003). Counseling â€Å"for life enrichment faith, hope, and love.† Singapore: All Nations Enterprise Ltd. Retrieved from https://boo ks.google.com/books?id=VJD3mdqSk6oCprintsec=frontcoverdq=counsellinghl=enei=-9bDTa7NJY_CtAbakvHIDwsa=Xoi=book_resultct=resultresnum=6ved=0CFwQ6AEwBQ#v=onepageqf=false Pope, S, K., Vasquez, T, J. (2007). Ethics in Psychotherapy and Counseling. CA: John Wiley Sons, Inc.

Alcohol Abuse Essay Example | Topics and Well Written Essays - 500 words

Alcohol Abuse - Essay Example The marital conflict is common in the family where alcohol is abused. Conflicts arise due to mismatching of goals and aspirations. The spouse of the person who abuses alcohol feels like isolated. Initially, dialogues between them generate small trifles but soon take a shape of major conflicts. A person with alcohol abuse becomes less and less tolerant toward other family members and resorts to violence frequently. Often, children suffer most. Aggressive behavior becomes routine. If the person with alcohol abuse does not realize this in time, marital relationship may be broken off completely (Alcohol Problems in Intimate Relationships 2003). Alcohol abuse causes strain in social relationships too. Such persons often fail to act on its obligations as per the normal adult. The person becomes socially less active and feels more secured in their alcohol consumption. Any socialization process is strengthened through mutual cooperation and communication but that falls back with the person involved with alcohol. Apart from violence, other issues that start surfacing in the life of a person who indulges into alcohol abuse are economic insecurity, jealousy, infidelity culminating into divorce (Alcohol Problems in Intimate Relationships 2003). Past experience has a significant impact on the current behavior. Widom et al. (2001) cites about the study done by Ireland and Widom on 908 children with legally proved abuse and another group of 667 children without any abusive histories. The study was to find out whether childhood victimization was resulting into alcohol related abuse during adult age. The study did conclude that in case of females alcohol abuse during adult age was related to the childhood victimization; however, same study also concluded that childhood victimization in case of males was not causing alcohol or other drug abuse. A follow up study also came to the same conclusion. The authors further argue that physical or sexual

Writting paper Essay Example | Topics and Well Written Essays - 750 words - 1

Writting paper - Essay Example It is also found that the Ms. Werther favors certain surgeons and allots more time to their surgery than other. James Grover is the President of the hospital and needs the conflict to be resolved between the hospital administrator, Edward Hoffman, who argues that firing of the staff comes under his administration and Dr. Young, who asserts that he has authority over issues that compromise good medical practice and good patient care. There is role ambiguity between the role and duties of hospital administrator and chief of surgery. The controversary has risen due to the fact that heads of different departments of the organizations may take their role and duties literally without considering the needs and requirements of other department which may have direct impact on their performance outcome. In this case, the manner in which the staff of one department discharged her duty, adversely affected the performance of person of another department. This is a case of conflict of authority because Mr. Hoffman strongly objects to Dr. Young’s discharging a staff from her job as he believes that as administrator, his is responsible for quality patient care and the appointment and discharge of hospital staff. On the other hand, Dr. Young, who has fired Ms. Wether, believes that as head of surgery, he is entitled to fire a person from the job if he finds that his or her acts adversely affect the quality discharge of surgical duties properly of the medical practitioners or doctors. As a chief of surgery, Dr. Young has more knowledge about the highly technical and sensitive issue of surgical operations and clinical guidelines. He is also responsible for implementing the same in the hospital and therefore, he is empowered to act against any person as he sees appropriate to maintain high standard of medical ethics and services. Since Ms Werther was scheduling operation suite for surgical procedures that was not conducive to perform

Education Policies Essay Example | Topics and Well Written Essays - 1000 words

Education Policies - Essay Example This paper seeks to explore the effect of this perception on gender performance, with regard to education. Using educators’ experiences and studies, especially from regions where there are strong cultural beliefs on gender roles and perspectives, the study will evaluate whether girls are in fact their own enemies when they believe that men have better cognitive skills; whether boys actually perform better in sciences and dismally in other subjects perceived to be simpler and reserved for women. To achieve these objectives, the paper will consider academic sources such as books and journals as well as non-academic sources to gather qualitative data including people’s opinions attitudes and beliefs. Parker writes about the effect of gender stereotypes in teaching and learning of mathematics. It is one area where gender myths abound and is very relevant to this position paper. The books conclusions are important in providing causes and solutions to achieve the stated objectives.. Leikin approaches the debate from an instructor’s viewpoint. Since teachers are affected by these stereotypes, a perusal will be necessary. The book can also provide insight on solution to attitude block to learning. Weiner explores the psychological aspects behind attitudes and how women are cultured to believe they are inferior. The book will be useful in understanding the workings of stereotypes in education. It can also suggest viable solutions for instructors and students alike. Pahlke, E., J. S. Hyde, and C. M. Allison. "The Effects of Single-Sex Compared with Coeducational Schooling on Students’ Performance and Attitudes: A Meta-Analysis." American Psychological Association. 2014. Web. 6 Mar. 2015. The research focuses on teaching of boys and girls separately or in different institution. This segregation reinforces the idea of gender difference in cognition. Its conclusions will be indicative of the utility of such

Technology in Our Life Essay Example for Free

Technology in Our Life Essay Way too dependent on technology Most kids these days dont even know how to use a dictionary because Google has it all so they dont see it as a necessary skill. Look around at how many people are engrossed in their phones walking down the street, or while driving. Most accidents are caused by people using their phones while driving, whether it be for GPS, to get on Facebook or anything else. Its insane for some people to fathom how anyone ever lived without texting, GPS, and Google. Technology is a big help and a big problem. So how do we know when too much is too much when it comes to using all the technology we have today?

E.E. Cummings :: essays papers

E.E. Cummings is characteristically American. He is a famous, well known American author. I found that his writing style is of a stereotypical American. What is it to be stereotypically American? Well I found that one of the main things is that you can say or write whatever you want and not feel threatened about if what your saying is the right thing or not. Also a lot of Americans will use sarcasm. Also you don’t have to come right out and say whatever you mean. Some will talk about something completely different then what they are really trying to say. Cummings used a good amount of sarcasm in his writing. He sort of made fun of things in his poems without coming out and saying it. He also doesn’t just come right out and say what he means. I haven’t been able to figure out many of his poems at all. The things he says just makes no sense at all. Even after analyzing his work I haven’t been able to understand what he means. I think that is one thing that most Americans do in one way or another. Cummings also wrote a large amount of poems that probably would have offended people in one way or another. But freedom of speech is one thing that all Americans have. We can say whatever we want and not have to answer to anyone about it. If we were in another country that freedom of speech isn’t allowed he possibly could have been thrown in jail for some of his writings. He was known for his lack of correct punctuation and capitalization in his writings. Very often he would write his name as "e.e. cummings", not even capitalizing his own name. He basically had his own style of writing things even though they were not written correctly. He never followed any of the rules which might have been one of the reasons he was so remembered. He was born in Cambridge Massachusetts. He grew up there and worked at a mail-order publishing company for a short time. He decided to volunteer for the Norton-Harjes Ambulance group in France. He was imprisoned for three months in a French Detention camp. While being there